Consumer Demand Drives Growth in Aesthetic Market with Greystone Cosmetic Center Opening

June 2009 — Hedden Plastic Surgery & Spa Greystone have announced the opening of Greystone Cosmetic Center, a beautiful new 26,000-square-foot facility in Birmingham, Alabama. Dr. William J. Hedden's new plastic surgery center and spa — located off Hugh Daniel Drive in the Greystone area — features comfortable exam rooms, a fully-accredited outpatient surgery suite, full service day spa and elegant waiting areas with flat screen tv's.
The popularity of television makeover shows has raised the profile of cosmetic services, and Dr. Hedden's new cosmetic center is designed to meet that increased demand. From "Extreme Makeover" to "Dr. 90210," television shows in recent years have erased the taboo of cosmetic surgery, Dr. Hedden said, driving the popularity of his practice among all types of people.
"Cosmetic surgery is not just for the people who are wealthy," said Dr. Hedden, who is a board-certified plastic surgeon. "More people than ever want to look their best and live life to its fullest. Plus, minimally-invasive procedures — such as Botox and other skin injectables — have grown increasingly popular in the last few years."
According to the American Society of Plastic Surgeons, there were more than 12 million cosmetic plastic surgery procedures in 2008, a 63 percent jump from 2000. The procedures include everything from breast augmentation and liposuction to chemical peels and microdermabrasion.
These days, people are more likely to ask questions about cosmetic services and then schedule a procedure, Dr. Hedden said. As a result, his practice draws people from across Alabama, as well as Georgia, Tennessee, Mississippi and Florida. Besides Dr. Hedden, the practice includes Dr. R. Lee England, Dr. Kay Ellen Willoughby and the Estheticians, Massage Therapists and Laser Technicians of Spa Greystone.
In an effort to combine a wide variety of cosmetic specialists, the Birmingham-Hoover AL cosmetic center is also the home of the cosmetic dentists of Greystone Smile Design and Chiropractor Dr. Jenni Goodson of Goodson Health & Wellness.
TurnerBatson Architects designed the new facility, which sits on Butterfly Lake across from Greystone Golf & Country Club.
The building features a Spanish-style facade with Mediterranean details, while the interior is designed to be warm and client-friendly, TurnerBatson President Dave Reese said.